Chair and Founder
Francesca has held a number of posts encompassing both communication and change before becoming an author and passionate adoption advocate. She has worked as news producer in London and earned her degree in Economics before working for Mars Inc. in a number of roles including Head of Internal Communications and Head of Business Change Management for Europe. It was during this time that she completed her Master’s degree in Responsibility and Business Practices with an emphasis on social responsibility and environmental and social justice. Subsequently she took a role as Global Communications Director for Greenpeace in Amsterdam. In 2009 she set up a consultancy, Wecare. Under the banner of ‘turning good intentions into action’ she works with businesses and communities to bring them closer for lasting change. After adopting her first child from Mexico she successfully published her first book Mexican Takeaway. In her determination to effect systemic change she founded and is currently the Chair of Adopt a Better Way.