Our Aims

We have a vision of an adoption that is considered an equally valid way of creating a family and an adoption system that enables children to have a loving and secure permanent family without undue obstacles and delays.

And we work tirelessly to influence the transformation of the broken UK adoption system so that it works for the children it is supposed to help.

Our Objectives

To ensure that the system gives priority to finding permanent placements for children without undue process and legal constraints.
To educate society about the benefits of adoption, encouraging more parents to come forward as prospective adopters.
To lobby the UK government to establish a central role to ensure consistency and regulate adoption agencies, local authorities and the courts.
To provide advice and support to children, birth and adoptive parents, particularly post adoption.

Who We Are

We are adoptive parents, adoptees, brand, marketing, PR and media gurus, adoption panel members, birth parents and members of the public led by a passionate expert.

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DELAYS, STRUCTURE and ATTITUDE

The Facts

Of the children in care, 27% have statements of special educational need compared with 3% of the general child population.
They are also ten times more likely to be excluded from school.

In 2011 only 13.2% of cared for children got 5 GCSEs at A*-C grades.

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